How to Effectively Use Social Marketing for Good
BlogUsing Social Marketing 90 as a tool for good is a smart move for any small business. It allows you to grow your brand while attracting people who share your values. And, it can help you get a leg up on your competition. According to a Q2 2024 Sprout Pulse Survey, over 78% of consumers surveyed strongly/somewhat agree that a brand’s social presence has a significant impact on whether or not they trust that brand.
Social Marketing Strategies: Tools and Tactics for Online Growth
To effectively use social marketing, your organization must first decide which people to target, what behaviour to change, how to go about influencing that behaviour, and how to measure success. Then, you must publicize both the benefits of changing behaviour and your efforts to make it easier for them to do so. For example, an expectant mother may need extra iron during her pregnancy, but she won’t take advantage of a program to help her if she doesn’t know about it.
Finally, you must consider the obstacles to behaviour change. These barriers can be real or perceived. For instance, some smokers might not believe smoking is that bad for them, while others don’t want to make the effort to quit. A successful campaign will try to overcome both of these barriers. In addition, some campaigns will include images to reinforce the message. This is especially important in campaigns addressing urgent issues, such as the risks of drugs or environmental degradation. Smokey Bear’s admonition, “Only you can prevent forest fires,” is an effective example of this strategy.